Brands are synonymous with everyday living. They assist you in making mundane purchase decisions like the clothes you wear, phones you use, the car you drive and even the food you eat. As such, brands aren’t just names or symbols; they are essentially promises. They can provide optimal assurance and good faith in the exact quality of the products you wish to buy.
An excellent brand should evoke the right emotions and foster trust by a proven business reputation. Generally speaking, a brand is the most invaluable asset for a business entity, and it is important to get it right. Below are some of the most common business branding mistakes to avoid that you should be aware of.
Common business branding mistakes to avoid
Choosing a bad name
A brand name might sound unique, but you will still have to spell it right to ensure people can connect with it. Don’t let the availability of business names or domain names dictate your branding decisions. Spell your brand appropriately the very first time. This way, people will not have to repeat it over and over again, for it to sink into their minds.
At the same time, avoid an obscure brand. Always ensure that your brand name conveys some profound meaning or people will not know what you do. It is critical to note that developing a brand name provides a good opportunity to promote your business operations in words.
The fact that you possess a keen eye for colors, or graphic detail doesn’t denote you can efficiently handle your business branding. This is particularly the case with logos, which are the foundations of all brands. A logo is meant to integrate your company’s key message, taglines, and voice, and is designed to evoke the emotions you wish to elicit as a business establishment. Unless you are a qualified graphics designer or a branding expert, leave your firm’s branding in the arms of the professionals.
This is also one of the most common business branding mistakes to avoid at all costs. A brand ought to be consistent with all aspects of your business. It should relay the same message across your storefront, website, corporate social profiles and any other marketing collateral. The best branding guidelines are noted for guaranteeing consistency.
This includes your logo, taglines, corporate colors, fonts, images, typography and so on. Even if you are in the anal bleaching salon business, brand consistency is still very important. Always make sure that your brand is consistent across all advertising and marketing platforms, which you utilize to promote your company.